How to plan scroll-stopping Reels, get 1,000s of views, increase your following & sell more products.
"The planning process is gold. I've seen one other how-to on making Reels and it was not good. Well done!" - Tami
The guide comes as a digital PDF - read on a laptop, tablet or phone, or print at home.
Does this sound familiar? 🤔 You've been posting consistently and your audience is growing, but you've heard about this cool new feature called Reels, and you're a bit addicted to scrolling through them yourself...
You know everyone else is creating them, they're getting thousands of views, growing their following faster than ever, and getting way more clicks to their website...
You know you need to get started with Reels too and grab a slice of that pie...
😫 But you've no idea where to get started!
Maybe you even tried to post a Reel, scrambled some footage together, didn't know what music to use, and it didn't perform any better than your other posts, so you gave up.
This guide takes you through the exact process for planning Reels that we've used to generate tens of thousands of views for our clients (without spending a penny on boosting them).
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Madeleine MacDonald, Paid Ads Specialist
Tina, Blogger & Educator
Tami
Diana, Marketing Strategist
In case you need a refresher... skip this if you're already convinced!
The "mini snowflake method" for planning your next Reel: how to go from a one-sentence idea, to nailing down what your audience sees in each chunk of the video.
The exact master spreadsheet we use to plan our clients' Reels that you can copy & paste as many times as you want and start filling in today (or print out and fill in by hand!). Skip to this section - this is what you came for.
Subtitles? Trending sounds? Three-second hook? Make sure you haven't forgotten any of the elements crucial to a successful Reel before you hit 'publish'!
The three tools you need, and how to use them together for maximum effect. They are all designed for amateurs - no professional graphic design or editing skills needed whatsoever - and take no more than an hour to get your head around.
The extra considerations you need to be aware of if your Reels are for ads, rather than the organic feed.
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If you're desperate to get started with Reels but you're worried that all the planning in the world won't help you, because...
❌ You don’t have a graphic designer on your team…
❌ Or a videographer…
❌ Or a creative strategist…
❌ Or a full-time content creator…
❌ Or a Final Cut Pro subscription…
(If you’re any of the above job titles, you’ve probably got it covered - this guide is not for you.)
Success with Reels does not rely on professional video editing skills! All you need to get started with this guide is is your smartphone and a couple of software tools that are designed for non-professional, (some of them even totally free and the others you might already be subscribed to anyway ;)
This case study is included as an example. No results can be guaranteed, and your own results are entirely down to your brand, product, skills and efforts.
For the purpose of example and inspiration, here's what happened when we started creating Reels for one of our clients using the planning methods described in this guide...
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